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Archive for September, 2009

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In this video we show you how to add a PayPal button to your site.

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In this video we show you how to upload a WordPress theme.

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In this video we show you how to create a simple MYSQL database in Cpanel.

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In this video we show you how to do a simple domain redirect.

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In this video we show you how to upload a simple file using FTP.

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In this video we show you how to change DNS settings for your domain.

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In this video we show you how to watermark a youtube video.

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Many businesses and others who are seeking a way of getting the message of their website out there to the public are using companies that specialize in SEO marketing in order to get the job done.

SEO companies specialize in internet marketing and will do the following in order to get a website optimized for the internet:

• Research keywords;
• Restructure the existing text (if any) on the website so it is SEO;
• Create pictures, video and tags;
• Create a blog and keep it updated using SEO content;
• Use article marketing;
• Create press releases using SEO marketing.

The SEO company will work with the website to make sure that they are helping them gain in the search engine results pages.  Most companies will be able to tell a business where they are currently ranking in the search engine results pages of the main search engines.

Once the company tells the business where they rank, they will then give them an estimate, based upon experience, as to how far they can help the company rise within the search engine results page rankings.

The rise in the search engine rankings begins right away and can start as soon as the company starts to promote the website.  In most cases, there will be an immediate improvement when it comes to ranking as the SEO company pays attention to the vital keywords that are needed to boost the website in page rankings.

It will take many months, however, before link building and SEO can work together to bring the website to the forefront of the search engine results pages.

Businesses that are seeking an SEO company to boost them in the search engines should be sure that the company can provide them with what type of results they can expect and where.

Be sure that you deal with a company that has experience in the SEO world and will not be using any black hat tricks to boost up the rankings.  These tactics, such as using link farms and link spamming, can end up getting your site banned from the search engines.  Deal with companies that use natural building tactics and white hat SEO to boost up your rankings in the search engines.

Another factor to look at when you are seeking out a company that can help you with SEO is where they promise to boost your rankings.  Some companies will purchase small search engines that no one uses in order to promise clients top spots in search engine results pages.  You need to have a top spot in the main search engines that others are using, namely Google, Yahoo and MSN.

The decision on whether or not you decide to use an SEO company depends upon how much time you have to invest in helping your business gain in the search engines.  If you can commit to writing articles, blogs and press releases on a regular basis and monitoring the search engine results, you can perform your own SEO.  You just need to follow the examples in this book in order to do so.

However, if you find that you are not prepared to put that much time into an SEO marketing project, you may find that you are better off to hire an SEO company that will be able to give you the service that you need.

A good SEO company has experience in all aspects of internet marketing and is prepared to work with your site to boost it up.  While you may start to see positive results right away when it comes to the efforts on behalf of the marketing company, it will take some time for your site to rise in search engine rankings.  Be wary of any company that promises you instant results as the search engine algorithms do not work instantly.

The SEO company will continue to provide you with content for your website, blog materials, articles, text, video and even photos for your website.  You can choose from a variety of different plans.  You should not think that this will be something that you can forget about, either.  You have to continue to keep up with your website in order to maintain high rankings in the search engines.

By paying attention to search engine optimization, you can see a huge improvement when it comes to traffic that comes to your website.  As 60 percent of traffic to your website will come from the search engines, this is not something that you can afford to ignore.

If you think that the only way you can promote your website is through ads, think again.  You can get longer lasting and more intense traffic to your site by using SEO.  You should not overlook the power of the search engines when it comes to boosting up your sales and increasing traffic to your website online.

One of the easiest ways that you can promote your website for free with SEO content and links is to use blogging.  Most websites today have blogs that are connected to them.  These blogs are the easiest way to update the site so that it stays current in the search engines.

The search engines are not only looking for keyword rich content when they send out their search engine bots for search engine ranking, but also constant content.  The content on your website should not get stale.  This can end up costing you ranking in the search engines and also end up costing you sales.

If you have a website that has been carefully constructed (again, we will use the example of the shoes website) and want to make sure that it is updated without having to re-do the website all of the time, the best way to do so is to use a blog.

You can go to a site called www.wordpress.com to get started in your own blog.  The blogs created by this site can be used to connect to your own website.

Once you have created a blog, you can then use SEO rich content to put in the blog on a daily basis.  Blogs are different than articles in writing style, formality and information.

Blogs can be written in the first person style.  Many blogs are written as narrative prose rather than informative third person writing.  You can alternate between styles if you so choose to get the information into your blogs.

By changing your blog on a daily basis, you can keep your website up to date.  This will continue to keep it ranking high in the search engine rankings.  You will also be adding links that will boost it in the search engines as well.

Blog writing is very simple and can be accomplished in a few short lines.  You do not have to use very long blogs to get your point across.  All of your blogs, however,  should be relevant to your website.

When you use some blog software, you can add links into your blogs.  These links can be added using HTML or in some cases, just using the tools on the toolbar.  If you have your blog attached to your website, you can then just add to the blog all of the time.  You can display more than one blog on your website.

The more links that you continue to distribute throughout the internet, the higher your site will rank in the search engines.  You will want to make sure that you use the links in all of your blogs for your website.  This will give you more links that will ultimately lead back to your site and raise search engine rankings.

Another site that you may want to consider when you are looking for informal SEO for your website is Squidoo.  This is found  at www.squidoo.com and allows you to post photos, information about your website and links right onto the site.  You can make this into your daily blog by using an RSS feed that you incorporate into the site to keep it updated.

It is very important that you continue to keep your website updated when you are using SEO and marketing concepts to try to make sure that your site does not get lost amid the many in the search engines.  Blogs are an informal and fun way that you can keep your website updated and ranking high in the search engines.

When people go online, they want more than just text, they want to see photos.  In some cases, people can find your website by doing a photo search instead of a text search.  It is sometimes easier to find what you are looking for if you use photos instead of text during your search.  Most search engine toolbars have the option for the user to search by photos.

All of the photos on your website should be tagged with search engine optimized keywords.   It is important that all of your photos are tagged so that those who are searching for what you are promoting by way of a photo search can find it.

Just as a regular text search will reveal hundreds of thousands of text pages for just about any search, a photo search will also yield results pages.  However, since there is much more text than photos on the internet, the number of photo results pages are a fraction of what is revealed for text pages.  This is why some people prefer to search for what they want using the photos option.

While it may be difficult for those to search deep into the search engine result pages for your website if there are many like it, it is not as difficult to search for photos.  The search for photos is much shorter and many people will look through all of the photos in the search.  This is why it is important for you to make use of sites that will allow you to host and display your photos.  There are many free sites out there such as www.shutterfly.com that allow you to host  photos for free.  You can upload your photos onto this site and then tag them with appropriate SEO keywords so that they come up in the search engines.  You can also put your link to your site on the hosting company site.  This gives you yet another way to promote your website for free online.

You can add the same photo to different free hosting websites for additional exposure.  You can do a Google search to discover the different websites that will allow you to upload free photos.  Most of them limit the number of photos that you can use for the site.

Using photos is one of the ways that you can add to your SEO marketing.  This does not end up costing you any money at all and very little time.