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When you are using article marketing, you can promote your website in many different ways.  Not only does the article marketing have the ability to attract readers who can be directed to your site due to the links that are provided in the article, but it also has the ability to build up your status in the search engines due to link backs and SEO content.  Article marketing is the best way to use SEO for your website.

There are many article hubs where you can post articles for free online.  They are easy to use as you can submit your articles to them and have them go live.  Most of them have certain restrictions regarding article length that you will have to comply with when you are submitting articles.  They will allow you to post a link to the website at the end of the article.  In some cases, you can put a hyperlink right into an article, although most article hubs will discourage any hyper linking.  For the most part, the links are found at the end of the articles in a reference box.

The articles must be search engine optimized so that they can be found on the search engines.  The articles should contain about 2-3 percent of keyword density and also a link to the website that is placed at the end.

Some rules to follow when you are using article marketing in your SEO project are as follows:

• Make the articles short but not too short – 400 words is best for the attention span of those online;
• Use no more than 4 percent density when it comes to keywords;
• Use the keywords in the title of the article and the first sentence;
• Use the reference box to put the link in for the article;
• Make sure that you have no broken links in your reference box;
• Do not overuse the keywords as this will get the article rejected;
• Come up with two or three keywords to use in an article;
• Use a site that will spread the articles all over the internet.

One site that you may want to try for article marketing is www.ezinearticles.com.  This site allows you to post up to 10 free articles with links back to your site.  You must follow the terms of the site in order to get your articles posted.

Like most article hubs that will eventually distribute the articles all over the internet,  Ezine will want to make sure that you are writing an informative, well written article.  The article should not contain any typos or spelling errors.  You should check your grammar when you are writing your article to make sure that what you have written is grammatically correct.  You do not have to shoot for Hemingway style writing when you are trying to have an article published online, but you should shoot for reasonable quality.

Do not overstuff keywords as this will get your article kicked back.  Use the keywords as directed and not more than 4 times for a 400 word article.  Take a look at other repetitive words that you may be using in your articles and keep those to a minimum as well, even if they are not related to your original choice in keywords.  You may, for example, be selling wedding shower bridal favors but will find that using “wedding showers” more than four times will get your article bounced back for excessive keyword usage.

Take the time to fix any articles that do not meet the requirements.  Most article hubs will help you out by telling you what is wrong with your articles.  You can learn how to create articles that will help out your website when using article marketing in this way.

Your articles that you use must be original.  You cannot steal the articles from someone else, change a few words and put your name on them.  Article hubs run the articles through a check system to see if they appear anywhere else online.  If they do, then they will bounce it back to you and the article will be rejected.  Make sure that all of the articles that you use for article marketing are original.

Articles should be informative and not promotional at all.  While some article hubs like Ezine allow for reviews of products, product reviews have to be non-partial and not read like a promotional piece.  Your articles should all be information pieces that are designed to inform the public of a product or service without seeming to advertise anything.

Going back to the idea of a site for high heeled shoes, articles would be written for such a site as to discuss the positive aspects of wearing high heeled shoes, without any negative references.  Some good ideas for article marketing for such a site would be the following titles of articles:

• Why Your Legs Look Better Wearing High Heeled Shoes
• High Heeled Shoes – What Are The Trends For Today?
• How To Buy High Heeled Shoes Online

Each of these articles would be information pieces that would discuss the benefits of wearing high heeled shoes and buying them online without seeming to be overtly promotional.  Remember that you want to keep your articles from any negative aspects about your product, but also not make it appear as if you are merely trying to advertise the product.  Think of “how” and “why” when you are considering titles for your articles.  Remember that they should be informative articles that will help the public learn something that is relevant to your product.

All of the articles should be relevant to your product in a positive way and should give the public information that they will want to know.  You can submit your articles yourself to free article hubs, or you can use an article submission service that can promote your articles for you.

There are two main reasons why people use article marketing online.  They are:

• The SEO used in the articles can attract a potential customer who will click on the link;
• They establish links to your site and raise your status in the search engine results pages.

Of these two reasons, the latter is why most people choose to use article marketing online.  While it is possible that someone would see your article and then click on the link to purchase the product that you are promoting, the main reason you should look to article marketing is to promote link building to your site.

There are many article hubs online that will offer you a chance to put your article online for free.  You can find a list of free article marketing sites by going online and doing a search for them through Google.  You can also use a site like www.articlemarketer.com to distribute articles online in this way.  You pay a fee for article marketer, but you do not have to manually submit the articles as this site will do it all for you.

Article marketing is one of the best ways to get your product and service well known.  Whether you are selling a product, service or even an idea, you can benefit by marketing it online in this manner.  You do need to make sure that all of your articles are search engine optimized for your website.  Once you start marketing articles online in this manner, you will see how easy it is to write and promote yourself online.

If you do not know how to write articles or do not want to take the time to do so, you can promote yourself by hiring a copywriter to write your articles and distribute them online for you.   Many of those who want to market their sites will pay a copywriter to write the articles for them.  Some copywriters will also distribute the articles for you at a slight additional charge.

Anyone serious about improving search engine rankings should focus on anchor texts they are using while building links to the website. Anchor text is the keyword phrase you use when linking from some other site to yours. It is the hyperlinked text that is visible to human readers.

Just do a Google search for the phrase “click here”. The first result that comes up is the adobe site. This is mainly because a lot of sites have linked to the adobe site with the phrase “click here”. This shows the importance of using proper anchor texts while building links.

If some other site is linking to you then you may not have complete control over what text they use with the link. But in cases where you do have control then you have to choose a proper anchor text. When submitting articles to article directories, while doing social bookmarking or doing video submissions etc. you can choose your own anchor text.

Guidelines for Selecting Proper Anchor Texts:

The first thing to remember is that you should not use the same anchor text for each link to your website. You should vary it a little bit. Otherwise it will be a red flag in the eyes of Google and it might even penalize your website by dropping your rank.

So use a lot of variations and different keywords in your anchor text. Another important thing to remember is to choose your anchor texts very carefully.

You have to choose those keyword phrases that are neither too competitive nor too easy to rank for. If you use too much competitive keywords in your anchor text then building a few links may not help you in achieving top rankings for those keywords. You will probably need hundreds and hundreds of links in such cases.

On the other hand, if the keyword phrase has very less competition then you probably don’t need anchor text links in order to rank for that phrase. Just using that keyword phrase a couple of times in your website article might be sufficient in achieving a good rank for it.

So choose such keyword phrases that are a little difficult to rank for but which you can achieve with a little bit of work. Make a list of such keyword phrases that are relevant to your website, and then try to get as many links as possible with those keywords in anchor text.

Make sure to alternate between different keywords so that you can avoid using the same anchor text too often. Do not neglect the importance of anchor texts otherwise your link building efforts might not yield the results that are possible by using this strategy.

You can write and distribute articles, do website directory submissions, social bookmarking with the proper tags, video submissions, RSS feed submissions, create forum signatures etc. These methods will help you build backlinks with anchor text of your choice.

Every little bit can help in gaining high search engine rankings. Remember that top rankings are not something that you can achieve overnight. You will have to work hard for it and paying attention even to small things like proper anchor texts can go a long way in helping your cause!

SEO refers to search engine optimization. It is a process to increase the organic search rankings of a website. There are millions of searches being done online. People search for almost every imaginable thing from how to care for their pets to how to make money from home etc.

While searching, people enter some words or phrases in the search box. These are known as keywords or key phrases. A website owner’s aim is to have high rankings for a lot of important keywords related to the site’s niche.

The advantage of high rankings is that you can get thousands of free visitors to your website without spending a dime on advertising. And this traffic will keep coming to your website automatically as long as your site is still ranking high on the search engines.

What’ more – your site will be getting visitors even while you are sleeping, eating or enjoying time with your family. In order to enjoy all these benefits, we need to optimize our website in a certain way so that it stands a good chance of ranking highly in the search engines. Each search engine is different and gives priority to different factors.

It may be almost impossible to optimize our website keeping all the search engines in mind. Thankfully we don’t have to do so. If we focus on just the top 3-5 search engines, it should be sufficient for us to get thousands of free targeted visitors.

Start Your SEO Efforts from Here:
Let us discuss 3 important areas you have to focus on first in order to optimize your website for higher rankings.

1. Pay Attention to Title: Each webpage has a title. What you place between the title tags is very important from SEO point of view. You should place your most important keywords which you are targeting in the title. The keywords should be placed in the title is such a manner that it should make sense to humans also.

Our webpage titles should appeal to search engines as well as human visitors. If your title is just a bunch of keywords without much sense or appeal, then people will may not click to visit your site even if you have a high ranking in the search engine.

2. Pay Attention to Header Tags: Header tags are like subtitles of your page. Again header tags are important from human as well as SEO point of view.

Header tags should also contain your important keywords so that the search engines understand what your page is about. These header tags are also important for human visitors to your website. If someone is just scanning your article, he/she can read through the subtitles to decide whether the article is of their interest and deserves to be read further or not.

3. Pay Attention to Content: Your articles should be of good quality and useful to the reader. They should serve some purpose.

The article should contain your important keywords written in a natural manner so that it makes complete sense to human readers also. If you write high quality content and spread your important keywords throughout the content then stand a good chance of impressing the search engines as well as human visitors.

These are the 3 most important parts of your webpage you should pay attention to if you want to gain high search rankings. The benefits of top rankings are immense. So start paying more attention to your article titles, subtitles as well as the actual content.

If you do so then you can reap the benefits in terms of good search rankings as well as high conversions from website visitors. There are many other factors that need your attention in order to improve site rankings, but all efforts should start from here. You should first and foremost try and optimize your content then worry about other factors.